Privacy Policy
Important Notice: This document constitutes a legally binding agreement between you and ECADEL GROUP LIMITED. Please read it carefully. If you have questions, contact us at ecadelgroup@ecadelgroup.com before proceeding.
§Overview
ECADEL GROUP LIMITED (“ECADEL GROUP”, “we”, “us”, or “our”) is committed to protecting the privacy and security of personal data entrusted to us in the course of our operations. This Privacy Policy explains how we collect, process, store, share, and protect personal information across our platforms, including SafeRoad and Meridian, as well as our corporate website and any associated services.
This Policy is issued in compliance with the Uganda Data Protection and Privacy Act, 2019 (PDPA) and applicable international data protection standards. By accessing or using our services, you acknowledge that you have read and understood this Policy.
§Data Controller
The data controller responsible for your personal information is:
| Legal Name | ECADEL GROUP LIMITED |
| Registration | Registered in Uganda |
| Headquarters | Kampala, Uganda |
| privacy@ecadelgroup.com | |
| General Contact | ecadelgroup@ecadelgroup.com |
For enterprise deployments, ECADEL GROUP LIMITED may act as a data processor on behalf of a government agency, enterprise, or institutional partner who is the data controller. In such cases, data processing is governed by a separate Data Processing Agreement.
§Data We Collect
1. Data You Provide Directly
- Identity data: full name, national identification number (where required by regulation)
- Contact data: email address, telephone number, postal address
- Account credentials: username, hashed password
- Professional information: organisation name, job title, industry
- Inquiry data: content of messages submitted through our contact or partnership forms
2. Data Collected Automatically (SafeRoad Platform)
- Real-time GPS location and route data during active vehicle sessions
- Accelerometer and gyroscope sensor data for driving behaviour analysis
- Speed, braking, cornering, and acceleration event data
- Vehicle identification, registration, and fleet metadata
- SOS activation events, timestamps, and location at time of activation
- Device identifiers (IMEI, device model, OS version)
- Session start and end times, trip duration, and distance
3. Data Collected Automatically (Meridian Platform)
- Institutional query data and scenario parameters submitted for analysis
- Interaction logs, session identifiers, and API access records
- Uploaded datasets and documents (subject to enterprise DPA)
- Dashboard usage patterns and feature access logs
4. Technical & Device Data (Website & Platforms)
- IP address and approximate geolocation derived from IP
- Browser type, version, and operating system
- Referring URLs, pages viewed, and time on site
- Cookie identifiers (see our Cookie Policy)
§Purposes & Legal Basis for Processing
We process personal data only where we have a lawful basis to do so. The following table sets out our primary processing activities and their legal basis under the Uganda PDPA and applicable standards:
| Purpose | Legal Basis |
|---|---|
| Provision of SafeRoad safety and fleet intelligence services | Performance of contract |
| Provision of Meridian consequence intelligence analytics | Performance of contract |
| AI-powered driver safety scoring and incident detection | Legitimate interests / Contractual necessity |
| Government dashboard reporting and regulatory compliance | Legal obligation / Public interest |
| SOS emergency response and dispatch coordination | Vital interests of data subject |
| Insurance partner API data provision (anonymised) | Legitimate interests / Contractual necessity |
| Account management and customer support | Performance of contract |
| Platform security, fraud detection, and abuse prevention | Legitimate interests |
| Analytics to improve service performance | Legitimate interests |
| Marketing communications (with opt-in) | Consent |
| Compliance with legal obligations and court orders | Legal obligation |
§Data Retention
We retain personal data for no longer than is necessary for the purposes for which it was collected, taking into account legal, regulatory, operational, and reporting requirements.
| Active account data | For the duration of the account or contractual relationship |
| Trip and telemetry data (SafeRoad) | 24 months from date of capture, then anonymised or deleted |
| Safety incident and SOS records | 7 years (regulatory and insurance requirements) |
| Government dashboard reports | As specified in the applicable government contract |
| Meridian scenario and query data | Per enterprise DPA; default 12 months |
| Contact and inquiry data | 3 years from last interaction |
| Website analytics data | 13 months on a rolling basis |
| Financial and billing records | 7 years (statutory accounting obligations) |
| Legal hold data | Until resolution of the applicable matter |
§Data Security
ECADEL GROUP LIMITED implements appropriate technical and organisational measures to protect personal data against unauthorized access, accidental loss, destruction, or damage. Our security programme includes:
- Encryption of data in transit using TLS 1.2 or higher across all API and web endpoints
- Encryption of sensitive data fields at rest using AES-256
- Role-based access controls with the principle of least privilege enforced throughout
- Multi-factor authentication required for all administrative and platform access
- Regular penetration testing and vulnerability assessments by qualified security practitioners
- Dedicated incident response procedures with defined notification timelines
- Data minimisation and pseudonymisation practices where technically feasible
- Vendor security assessments for all data sub-processors
In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of individuals, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach, and affected individuals without undue delay.
§Your Data Protection Rights
Subject to applicable law and certain limited exceptions, you have the following rights in relation to your personal data under the Uganda Data Protection and Privacy Act, 2019:
- Right of access — to receive a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your data where no overriding legal basis exists
- Right to restriction of processing — to request that we limit how we use your data
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — where processing is based on consent, to withdraw it at any time without affecting prior processing
- Right to lodge a complaint — with the Personal Data Protection Office of Uganda or your applicable supervisory authority
To exercise any of these rights, contact us at privacy@ecadelgroup.com. We will respond within 30 days. We may require verification of your identity before fulfilling a request.
§International Data Transfers
Where personal data is transferred outside Uganda, we ensure appropriate safeguards are in place, including contractual clauses approved by the relevant data protection authority, or transfers to jurisdictions deemed to provide an adequate level of protection. We do not transfer personal data to jurisdictions that do not provide adequate protections without explicit data subject consent or a compelling legal basis.
§Children's Privacy
Our platforms and services are directed at businesses, institutions, and adult individuals. We do not knowingly collect or process personal data from children under the age of 18 without verifiable parental or guardian consent. If you believe we have inadvertently collected data relating to a child, please contact us immediately at privacy@ecadelgroup.com.
§Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will provide notice via email to registered account holders, in-platform notification, or a prominent notice on our website, at least 14 days prior to the change taking effect. Continued use of our services after that date constitutes acceptance of the revised Policy.
§Contact Us
For all privacy-related queries, requests, or concerns, contact our Privacy Officer:
| Privacy Officer | ECADEL GROUP LIMITED — Privacy Office |
| privacy@ecadelgroup.com | |
| General | ecadelgroup@ecadelgroup.com |
| Address | Kampala, Uganda |
ECADEL GROUP LIMITED
Kampala, Uganda · Privacy Policy · Effective 10 May 2025